- What is the difference between the two websites and what will you do different in regards to how you approach the content for each? (8 marks)
The primary difference between a landing page and a website is all about the purpose and the content behind it.
For the website, we are planning to take a broader approach by creating various pages with content that covers different aspects of the Hoop Heroes campaign. The website will be a hub for information about the Hoop Heroes Charity Tournament campaign, and has the purpose of informing readers about the initiative, Derrick Coleman and Whirlpools collaboration, their “why” in creating this campaign, and important information about the campaign in general such as where the tournament will be held, what time and date, the requirements to enter the tournament and more. The website will be created with the intention of being Derrick Colemans community initiative (which we have called Hoop Heroes) website that he can continue to use in the future with other partners and sponsors. Therefore, the website will focus more on being an information hub for Derrick Coleman and his community initiatives, inclusive of the Hoop Heroes Charity Tournament. The website has multiple “goals”, whereas the landing page has one clear goal and focus, and will be created for conversion. The tone of the website will be community focused and informative, and focus on a clear navigation that allows users to easily navigate the website and access key information on Derrick Colemans initiative.
A landing page has one singular purpose. In this case, it’s getting youth athletes to sign up for the youth charity basketball tournament being held in Detroit that is in partnership with Whirlpool and an initiative led by Derrick Coleman. This landing page is a conversion tool that Hoop Heroes will be utilizing to get the youth 10-14 years-old to sign up. This page is a clear guidance to the outcome with no other distractions. The content on this page will be highly intentional and relevant to the audience. The goal is to get these youth athletes to sign up for this tournament. In terms of approaching the content for the landing page it will be highly focused, action driven, and evoke emotion. Since the goal of a landing page is all about one clear action, one clear outcome, in this case getting youth athletes to sign up, it will be all about this and this only. By limiting distractions, this will help get these athletes to sign up. This supports the single conversion goal that a landing page is designed to accomplish. The landing page will use clear, persuasive language building a sense of immediate excitement, eliminating distractions by keeping users engaged with what’s on the landing page itself. There will be no navigation menu so that they won’t want to explore other links since this page is all about the sign up and that’s it. Essential information will also be highlighted such as who can register (ages 10-14) , what the event offers (free to play, free to watch, and real support from the partnership with Whirlpool) why it matters (building confidence, connecting with the Detroit community) and how they can take action (Sign up and have fun). Lastly, the landing page will include “Sign up Now” buttons for further conversion benefits. This matters because it’s all about immediate results now rather than later. Every word and visual will work together to drive a purpose.
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