- Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)
index
Copy:
(Top: Star sky, astronaut, paper plane, headline)
Play Hard, Dream Big.
One court. One chance. One life-changing opportunity.
[Get Involved Today]
(Middle: Basketball court background + washer)
Hoop Heroes is more than a tournament, it’s a movement.
Created in partnership with Whirlpool and led by NBA All-Star Derrick Coleman, this event brings together youth across Michigan to compete, grow, and support their families in the process.
Winning teams take home Whirlpool appliance bundles- because we believe champions deserve support at home too.
(Basketball photo + orange text block)
Join NBA legend Derrick Coleman in a tournament where every shot means something, on and off the court.
“Basketball gave me a future, I’m here to give that back.”
– Derrick Coleman, NBA All-Star
(White section with basketball and ‘Sample Text’ layout)
Why It Matters
Every player who steps on the court becomes part of something bigger.
This isn’t just about scoring points, it’s about lifting up local families, creating safe opportunities, and giving Detroit youth a chance to shine on a national stage.
Whether you’re a player, parent, coach, or supporter, there’s a role for you.
(Footer navigation + CTA)
Want to dive deeper?
Explore our story, meet the team, and find out how to make an impact.
Reasoning:
The homepage is designed to immediately establish tone, spark interest, and create emotional buy-in without overwhelming the visitor with too much up front. Structurally, it uses a clear visual hierarchy through segmentation to guide the reader through multiple entry points depending on what they’re most interested in- some may jump to the emotional language/testimonials right away, while others may be drawn in by the partnership with Whirlpool appliances and the chance to win; regardless, each section is sectioned off visually and written in a way where they can start wherever they want to. These visuals aren’t just decorative, they reinforce the content and hold attention while keeping the page scannable and kid-friendly. The top call-to-action is deliberate, placed early to encourage exploration even before the visitor has all the details, while the remaining sections provide just enough narrative and social proof to build trust and lead them deeper into the site. This structure reflects the role of the index page as an awareness based touchpoint, where the interest and alignment to our cause is more important than specific logistical details, which appears in the deeper website pages.
Copy:
Who We Are
The Team Behind the Dream
We’re a group of coaches, creators, parents, players, and partners who believe in basketball as more than a game- it’s a tool for real change.
Led by NBA All-Star Derrick Coleman, and powered by Whirlpool, Hoop Heroes was built to lift up youth and families, on and off the court.
We come from all walks of life: former athletes, youth advocates, creatives, and educators- united by one shared belief:
Every kid deserves a shot.
Our team mentors, coaches, organizes, and supports everything behind the scenes- so every player can shine when they step on the court.
What We Stand For
– Access: Every kid should have a chance to compete, regardless of income
– Support: We bring in real partners to support families with more than just words
– Representation: Our event celebrates real role models from the community
– Joy: Because winning should feel good, and doing good should feel better
Want to know more about our team or how you can help us grow this movement?
Meet the Partners [Link]
See Our Community Impact [Link]
Reasoning:
The purpose of the about page is to answer the question “Who is really behind this?” in a way that feels approachable and authentic. The copy emphasizes both the leadership of Derrick Coleman and the makeup of all the other people in the team, reinforcing that the campaign is grounded in real people with a shared purpose: suiting both the family-based audiences and the active detroit community members, letting them know we share their values. The page begins in a narrative writing style to tie readers in emotionally and transitions into a more value-based breakdown of our mission, not just listing buzzwords but clearly defining what those values actually look like. Each value is written plainly and framed to be relatable to a wide audience, which ensures that people from all backgrounds can understand and connect with the vision. This page was built to function as both a credibility builder and a conversion creator- because once visitors believe in the people behind a project, they are more likely to support it. The use of inclusive and community-first language supports the broader campaign tone while reinforcing the role of the about page, as a deeper emotional point in the user’s journey.
Tournament
Copy:
Tournament Details
Where passion meets purpose.
This isn’t just a game… it’s your shot to shine.
Our tournament brings together youth from across Michigan and beyond for a high-energy, family-focused competition hosted at the Detroit Pistons Training Facility.
Led by NBA All-Star Derrick Coleman, Hoop Heroes gives players the chance to upgrade their skills and compete for something bigger.
Families of the winning teams will receive Whirlpool appliance bundles, because when kids win on the court, their households win at home.
Here’s how it works:
– Ages 12–18 welcome
– All teams guaranteed at least 2 games
– Entry is free for all participants
– Finalists receive exclusive training time with Derrick Coleman himself
Whether you play for the win, the pride, or the people behind you, this is your moment.
Stay tuned for the bracket.
Reasoning:
This page plays a critical role in bridging inspiration with clarity, especially for youth and their families who may want to participate but need concrete information to move forward. The copy opens with an emotionally-charged hook that mirrors the tone established on the homepage, and then pivots to clearly explain the tournament structure, eligibility, and incentive model. Each of these details is written in straightforward, digestible language that makes the opportunity feel exciting but still organized and reliable. The free entry note is emphasized to eliminate friction for families who might assume financial barriers, while the Whirlpool prize inclusion connects the action on the court with a reward that benefits the entire household. This is not just a sports page but a recruitment page as well, and its success kind of depends on whether it can spark both excitement and confidence. Structurally, it moves from aspirational to instructional, and that flow ensures that emotion gets the visitor to stop scrolling, while the clarity gets them to act.
Copy:
Our Community
Built by the city. Backed by the people.
This campaign isn’t just about competition, it’s about connection.
From local schools and volunteers to businesses and families, Hoop Heroes is powered by the people of Detroit and beyond.
Here’s how our community gets involved:
– Schools help recruit and coach players
– Local nonprofits assist with outreach and registration
– Businesses like Whirlpool and Little Caesars support with donations and visibility
– Volunteers run game day operations, support stations, and family areas
“I signed up my son, but ended up volunteering too. The energy was contagious.” -Tasha B., Parent Volunteer
When our neighborhoods show up, kids rise higher.
That’s the spirit of Hoop Heroes.
Reasoning:
The Impact page reframes the campaign as something powered by the city, not just promoted to it. The intent behind this page was to legitimize the campaign in a way, not by telling visitors how much we care, but by showing how many other people already do. This is a social proof layer written in a sincere and framed through local involvement- schools, nonprofits, businesses, and volunteers are named not for their credentials, but for the ways they show up, keeping the tone humble and community driven. The language used here was balanced between casual and informative, and that decision helps with both transparency and relatability. Quotes were included to break up structure and add testimonial weight without needing long case studies or data. This page also serves to support outreach to future partners and volunteers- it quietly communicates momentum. Structurally, this page had to hold multiple audiences at once, so we leaned on bullet points for clarity. It’s not trying to convince people that this is a good thing, it’s showing that it already is one, and inviting others to be part of that energy.
Partners
Copy:
Our Event Sponsors
Real support. Real results.
Hoop Heroes wouldn’t be possible without the brands that believe in building stronger communities from the inside out.
Little Caesars Pizza
From feeding families to fueling athletes: Little Caesars has always been a hometown hero. Their sponsorship helps cover event day meals and snacks, because no one performs their best on an empty stomach.
Every player, coach, and volunteer eats free thanks to their support.
Whirlpool Corporation
Whirlpool believes in showing up where it counts most: the home.
That’s why winning teams receive premium Whirlpool appliance bundles: helping families stay grounded while their kids reach for the stars.
It’s more than a prize. It’s a partnership that lasts beyond the final buzzer.
Together, these sponsors aren’t just funding a tournament, they’re fueling futures.
Reasoning:
The Partners page is designed to highlight the key sponsors, and to demonstrate how brand involvement supports real outcomes. Instead of giving generic appreciation statements, each brand section details what their support looks like in action- providing meals and offering prizes to show up for local families. This changes the look of sponsors to contributions rather than transactions, and that look is crucial in a campaign built on trust. The page respects corporate partners by listing and celebrating their role in the event, but it does so in a way that reflects the mission of the campaign, not just the value of the funding. This approach aligns with modern content principles around authenticity and emotional storytelling in sponsorship spaces. This page also creates a soft invitation to future sponsors who may be evaluating whether this is a credible campaign that aligns with their values. The tone stays consistent with the rest of the site- community-focused, action-based, and benefit-forward- while still offering the recognition that makes brand presence feel worthwhile.
Join The Team
Copy:
Become a Volunteer
Lend a hand. Lift a community.
From court-side coaching to check-in tables and setup crews, Hoop Heroes relies on passionate volunteers to make game day magic happen.
Whether you’ve got five hours or five days, your time can change a child’s season, and maybe even their life.
Here’s what volunteers do:
– Welcome families and manage check-ins
– Set up and monitor activity zones
– Support players and coaches with equipment
– Create a safe, positive space for Michigan youth to thrive
No experience necessary. Just heart, hustle, and the will to help.
“This was the first time I felt like I was really part of something big.” -Jalen, volunteer
Ready to join the team?
Sign Up to Volunteer [Link]
Reasoning:
This is the most conversion focused page on the site, and its content was structured to feel both empowering and accessible at the same time. The copy uses emotionally charged but informal language to remove any friction from the volunteering decision. It doesn’t state any requirements for prior work, and it avoids job description language that might overwhelm someone that’s new to community work. Instead, the format presents roles in a clean, supportive structure, using bullet points for readability and plain language to maintain approachability. This page was especially important for retention, since many visitors who scroll this far are looking for a way to contribute but need reassurance that they’re the right fit; it includes a quote from a previous volunteer to add more weight to the reality of this opportunity for them and creates a sense of shared experiences. Rather than just asking for help, the join page frames it like an opportunity to belong and make an impact in one’s community- more of a service to them than a call for help.
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