The Furever Tag Tales

Author: Ellehebert1

  • Audience Definition & Targeting

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    1) Youth Athletes & Their Families – (Audience “A”)      Demographic Middle-school athletes (ages 10-14) participating in Detroit Public Schools, PAL League, Charter Schools, and Catholic Schools. No access to private leagues, play mostly on school teams. Parents and guardians (ages 30-45) who are invested in their child’s sports journey but struggle with utility and other financial…

  • Website Part A – Question 2

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    Purpose and Audience Journey  The website is built for exploration and long-term credibility, which means its content is structured to support layered storytelling, informative context, and audience flexibility- there are multiple goals across multiple pages, and each one invites the reader to stay longer, learn more, and deepen their connection to the campaign at their…

  • Website Part A – Question 1

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    The primary difference between a landing page and a website is all about the purpose and the content behind it.   For the website, we are planning to take a broader approach by creating various pages with content that covers different aspects of the Hoop Heroes campaign. The website will be a hub for information about…

  • Question 3

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    With what I have learnt about visuals so far and why they are so important to people and what we do, there are many ideas and elements I would suggest St. Clair to include so that they can effectively market to potential incoming local domestic students.  First, I would suggest updating to authentic images that…

  • Question 2 – B

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    The image of the two lost dogs without an ID tag on is beneficial to the post because it immediately grabs interest and coveys a message without having to say much. Even if I didn’t add text-based content, users would be able to clearly conclude these dogs are scared, alone and lost. This image does…

  • Question 2 – A

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    I choose the first image of the two lost dogs wandering by themselves for an emotional impact, a representation of the problem and authenticity.  Research shows that “owners could find 9 to 23% of lost dogs due to an ID tag.”[i] Many dogs go missing each year, and with success of finding them usually comes an ID…

  • Question 2

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    One Small Tag. A Big Difference.  Lost pets without proper identification rarely make it home. A secure, engraved and durable Furever tag stays with your pet – helping them find their way back to you.  Your pet’s safety starts with a Furever Tag.   Learn how you can personalize a long-lasting tag today! Start here

  • Question 1

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    In class we learnt many reasons why visuals are important to web content. We know that they aren’t only important but are necessary especially since “viewers spend 100% more time on pages with visual content.” (Briscoe, W9 – B-The Power of Visuals (W25).pdf, Slide 6).  This is everything to us when writing for the web because…

  • Question 4

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    4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks) There are many things I did differently from the original post to ensure that it…

  • Question 3 – Part B

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    b. What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks)  The most challenging aspect of applying the F-Pattern and Plain English writing principles was finding a balance between including important details while keeping it concise. Since we learnt that “readers scan web pages…