a. What is your intended goal and why? (3 marks)
My intended goal was to create a meaningful blog post that is informative, engaging and easy to read while introducing who my business is to my target market (pet owners) To do this I kept what we discussed in class in the back of my mind while utilizing the F-Pattern, I made use of clear headings that could grab attention, short paragraphs and utilized bullet points for the information I found most important to my audience. My intended goal was to establish The Furever Tag, bring recognition to my business name and educate pet owners on the importance of high quality pet identification tags. I found that this lead me to a main goal which was to connect with the pet owners. If there’s no connection how would I incorporate my friendly, trustworthy and passionate voice? It was important to connect emotionally by reminding them how much their pet (s) mean to them without directly saying it.
b. Who are you writing for and why? (3 marks)
I am writing for pet owners specifically those who are aged 29-44 who value safety, self expression, style and functionality. As mentioned this audience is active online and they are likely to have a presence that surrounds investing in their pets overall well-being and a long term value, something they appreciate. This audience cares for their pet (s) and wants reliable products that will be of good use and quality for an extended period of time. Since they aren’t afraid to invest this is why I’m writing for them. They have a problem with not being able to find a durable pet identification that will serve many purposes and this is why I am writing for them. I want to be the one to solve what they are looking as my brand will reach people who are speaking high quality, stylish and long lasting making them my ideal audience to write for.
c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
The experience that I will be creating for the visitors will be emotionally engaging and trust building. My content doesn’t only focusing on informing but it guides them and reassures them that a “Furever Tag” is the right choice for them to feel at ease and for their furry companion to be at ease. Readers should leave feeling informed, confident and inspired. This experience will help me as a brand my strengthening my credibility. Studies from Harvard show”that emotionally connected customers are 50% more valuable than highly satisfied customers, underscoring the effectiveness of emotional branding strategies.” ix
