Category: Final Project

  • Social Media – Question 5

    Tweet for Post 1 (Audience A): Promoting the campaign and its impact.  Parents spend hours doing laundry by hand. Whirlpool + #HoopHeroes are donating washers & dryers to Detroit families—so they get that time back. 💛   Learn more: hoopheroesdetroit.com/impact  Tweet for Post 2 (Audience A): Engaging post that drives awareness and action  🏀 Detroit youth…

  • Social Media – Question 4

    4. The organization believes TikTok will be a crucial platform moving forward. As we did not cover actual video creation in this course, you will not be required to create the actual TikTok videos. Based on the topics discussed in class as they relate to social media content and planning, your group is to create…

  • Blog Posts and Rich Media Ads – Question 2

    Display Ad Sizes   1. 300 X 600   2. 160 X 600   3. 468 X 60   Please include:   c) The goal of the banner.    300 x 600 – Half Page Banner: The goal of this half page banner Is to capture attention and engage the viewer emotionally. This banner ad presents Hoop Heroes youth basketball charity…

  • Blog Post and Rich Media Ads – Question 1

    You will be marked on the content and your answers to the questions below.    a) Please provide your content and explain your planning thought process.    Start of Introductory Blog    Introducing Hoop Heroes – Detroit’s Future Taking the Shot   Welcome to Hoop Heroes – a driven community-first basketball initiative where young athletes rise, and families are…

  • Social Media – Question 3

    For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks)  Planning criteria: While thinking about the creation of this post we considered the main goals of the campaign and…

  • Website – Question 3

    Copy:  Ready to Play?  One tournament. One chance.   One moment that could change everything.  Sign up today for the Hoop Heroes Youth Charity Tournament,   hosted by NBA legend Derrick Coleman and powered by Whirlpool.  Ages 10 to 14 are eligible to register. Entry is completely free, and finalists will earn the chance to train with…

  • Social Media – Question 2

    The average parent spends hours every week doing laundry by hand — time that could be spent making memories.  That’s why #HoopHeroesCharityTournament, with NBA legend Derrick Coleman and Whirlpool, is stepping up to help. We’re donating washer & dryer sets to local families — giving them time back to be present, play, and grow together. …

  • Website – Question 2

    index Copy:  (Top: Star sky, astronaut, paper plane, headline)  Play Hard, Dream Big.  One court. One chance. One life-changing opportunity.  [Get Involved Today]  (Middle: Basketball court background + washer)  Hoop Heroes is more than a tournament, it’s a movement.  Created in partnership with Whirlpool and led by NBA All-Star Derrick Coleman, this event brings together…

  • Social Media – Question 1

    Based on your research what social media platforms do you think they should target as it relates to your defined audiences (2), content and getting our message across for our specific campaign? Please justify your answer. (2 X 5 marks) Sprout Social. (2024). Facebook stats marketers need to know in 2024. https://sproutsocial.com/insights/facebook-stats-for-marketers/ For “audience A” the social media…

  • Website Part B – Question 1

    1. Website   As mentioned above, you are tasked with creating a general website to focus on organic website visitors. You will be responsible for the website content structure including the content. The site will be a minimum of five (5) pages not including the home page. You will not be required to create a “working…