Category: Final Project

1) Youth Athletes & Their Families – (Audience “A”)      Demographic Middle-school athletes (ages 10-14) participating in Detroit Public Schools, PAL League, Charter Schools, and Catholic Schools. No access to private leagues, play mostly on school teams. Parents and guardians (ages 30-45) who are invested in their child’s sports journey but struggle with utility and other financial…

Purpose and Audience Journey  The website is built for exploration and long-term credibility, which means its content is structured to support layered storytelling, informative context, and audience flexibility- there are multiple goals across multiple pages, and each one invites the reader to stay longer, learn more, and deepen their connection to the campaign at their…

The primary difference between a landing page and a website is all about the purpose and the content behind it.   For the website, we are planning to take a broader approach by creating various pages with content that covers different aspects of the Hoop Heroes campaign. The website will be a hub for information about…